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Who we are and what we offer you

One-stop platform for user experience-driven and patentable product development journey

King’s Flair is your go-to company, offering complete control of the supply chain, innovative design, engineering, and packaging. With all the tools and expert knowledge across multi-material and production capability, bring your household product ideas from concept to consumer distribution.

Business Overview

Innovation and Technology

Fundamental to our approach to any client’s project, is to assure them that from the beginning we are intent on securing an end product that is differentiated and protected, meaning your intellectual property begins with the specific raw material we use and the technological process employed. We are highly respected and trusted for this ground-breaking approach.

Design and Engineering

Creativity and innovation are our watchwords. Our team of experienced designers and engineers conduct extensive R&D into every aspect of development, from material selection and testing, mechanism and production efficiency, to cost-efficient tooling and maintenance. We are responsible for a substantial pool of global patents held for our partner brands.

Reliable Partnership with Manufacturers

Over the years we have built a network of reliable specialist suppliers and manufacturers who have been selected for their production capability and in-depth knowledge of specific material use. To ensure strict quality control and maximum safeguards over intellectual property, we micromanage every stage of production, allocating each according to expertise.

Distribution and Retail Network

With over 1000 points of sale in department stores, supermarkets and specialty shops in major cities throughout mainland China, Taiwan, Japan and Southeast Asia, not only can we represent your product to the customer right across Asia, but we also tailor it to suit local requirements. In addition, we will place your product on major retail websites to take full advantage of tapping into the world’s largest online consumer marketplace.

Product Portfolio

Tools and Gadgets

Food Preparation Products

Bakeware and Accessories

Drinkware

Coffee and Tea Accessories

Barware

Sinkware

Storage and Accessories

Personal Hygiene Product

What we value above all

In a word—reputation. From day one we have assiduously built a reputation for trust and integrity, creativity and innovation, for caring and ‘going the extra mile’. This is central to who we are and what accounts for our shared successes with our partners.

We recognize that trust has to be earned. From our very first contact with our client to the moment we deliver on time, on budget, and beyond expectations, we strive to earn their trust in our professional advice, our insights into market strategy, our real-time communication, and our production expertise, to build their business success—and a long-term relationship.

Managing a supply chain is more than merely overseeing every process. We are ferocious advocates and practitioners of care-and-control. Only through tenacious control and intimate knowledge of the production process, we can anticipate potential problems and effectively manage risk.

We add value to the traditional ODM model by forever thinking beyond the obvious, seeking out distinctive design solutions to enhance and distinguish every project.

We know that a day late to market can be the difference between success and failure. We thrive in this fast-paced environment, but never at the expense of quality.

In this highly competitive and rapidly-evolving market, it is vital that our team keeps abreast of new technology through education and professional development, continually learning and adapting to change—constantly honing our entrepreneurial edge.

We recognize that trust has to be earned. From our very first contact with our client to the moment we deliver on time, on budget, and beyond expectations, we strive to earn their trust in our professional advice, our insights into market strategy, our real-time communication, and our production expertise, to build their business success—and a long-term relationship.

Managing a supply chain is more than merely overseeing every process. We are ferocious advocates and practitioners of care-and-control. Only through tenacious control and intimate knowledge of the production process, we can anticipate potential problems and effectively manage risk.

We add value to the traditional ODM model by forever thinking beyond the obvious, seeking out distinctive design solutions to enhance and distinguish every project.

We know that a day late to market can be the difference between success and failure. We thrive in this fast-paced environment, but never at the expense of quality.

In this highly competitive and rapidly-evolving market, it is vital that our team keeps abreast of new technology through education and professional development, continually learning and adapting to change—constantly honing our entrepreneurial edge.

How we have evolved over time

Building upon our solid foundation as one of Hong Kong’s many manufacturers in the 80s, we were quick to recognize that there was a unique opportunity to offer brands a reliable and trustworthy partner who would relieve them of the expensive and time-consuming headaches of managing their own complex supply chain. Our logo symbolizes our vision of combining diverse forces to create an integrated dynamic whole.

  • 1986
  • 1989
  • 1993
  • 1999
  • 2003
  • 2004
  • 2005
  • 2007
  • 2008
  • 2010
  • 2011
  • 2015
  • 2016
  • 2017
  • 2018
  • 2020

1986

Our founder, Alex Wong, forms a joint venture Hong Kong factory to produce their first range of OEM kitchenware.

1989

He sets up his own company, King’s Flair International, to provide production engineering services, supply chain management and warehousing to worldwide customers, and sets about building markets in North America, Japan, Australia and Europe.

1993

Strategically focussed on the big picture, we start manufacturing in Guangdong, thus beginning our virtual manufacturing network, not owning the factories, but establishing our absolute control over material supply, production and quality assurance, codes of practice, testing protocols etc., constantly evaluating performance and maximising efficiency.

1999

Having established absolute control over our supply chain network we set about expanding our customer base, partnering with large US companies such as Lifetime Brands Inc.

2003

Our unique market insight encourages us to diversify into drink-ware and hydration products. This is the year we also receive NSF International certification for the transparency, traceability and credibility of our supply chain management. This is also the year that we start our Corporate Responsibility Programme, with schools, charities and environmental protection.

2004

We receive the ‘Best Strategic Partner’ award from Dupont.

2005

To showcase our products, we open our own retail outlet in Hong Kong, Gourmet Kitchen, one of the first specialist shops of its kind. As planned, it also proves a great way to establish relations with the trade.

2007

We build our first in-house Research & Design team to service our customers, adding ODM to our existing OEM model.

2008

We continue to enlarge our OEM product portfolio, adding food storage and organisation items.

2010

Furthering our support of Hong Kong youth development, we set up strategic relations with the Department of Mechanical Engineering, Hong Kong Polytechnic University. Our founder, Alex Wong, becomes an honorary life director of the Polytechnic University Development Foundation. We also receive our first ‘Caring Company’ award.

2011

With the valuable experience of Gourmet Kitchen to build on, we launch our wholesale and retail business under the Homes brand and Aleybo platform with the opening of our Aleybo flagship store in Solena Mall, Beijing.

2015

King’s Flair International (Holdings) Limited is successfully listed on the HKEX Main Board, as we expand into Taiwan and Thailand. We also receive our first ‘Good Design’ award.

2016

We cut out the middle man to establish complete End-to-End Control, setting up our team to deal directly with raw material suppliers, working with their R&D to enable collaboration on material specification to drive greater product innovation.

2017

We set up branding and marketing services for those partner brands who wish to adapt to local requirements and thus gain greater access to Asian markets through our extensive wholesale and retail network. We also receive two ‘Hong Kong Smart Design’ awards as well as two ‘D Mark’ awards. And again, for the second time, we receive the ‘Good Design’ award.

2018

In support of the Made in Hong Kong initiative—a collaboration between government, industry, academia and research facilities, we establish new subsidiary, Nanoshields Technology. With the investment in spinning NanospiderTM plant, this subsidiary is dedicated to the innovative production enabled by nanotechnology.

2020

Honored to accept our first Red Dot Design Award, a special recognition from within the design industry itself, for outstanding OBM and ODM achievement.

Our Executive Management Team

Board of Directors profiles

Dr. Wong Siu Wah, Alex

Founder, Chairman, Executive Director and Chief Executive Officer

With over 42 years management and operational experience, he is also an Honorary Life Vice Chairman of the Hong Kong Polytechnic University Foundation and sits on the Advisory Committee of the Department of Mechanical Engineering of the Hong Kong Polytechnic University. Dr. Wong holds the Doctor of Business Administration of Hong Kong Polytechnic University and Honorary Doctor of Business of Swinburne University of Technology, Australia.

Ms. Wong Fook Chi, Gigi

Executive Director and Chief Operating Officer

Awarded Young Industrialist Award of Hong Kong (2016), Ms. Wong has over 15 years management and operational experience in houseware business. A BSc graduate from University of Toronto, and an MBA from University of Chicago, Ms. Wong oversees the operation and implementation of the Group’s corporate strategy.

Professor Lau Kin Tak, Alan

Independent Non-Executive Director

The President of the Technological and Higher Education Institute of Hong Kong (THEi), and a member of many international engineering fellowships, he has over 20 years of experience in the mechanical engineering academic field.

Mr. Anthony Graeme Michaels

Independent Non-Executive Director

A 36-year veteran of the industry with DKSH Australia, retiring in 2012, he joined us in 2014 to share his invaluable experience in the international consumer goods market.

Ms. Leung Wai Ling, Wylie

Independent Non-Executive Director

A graduate from City University of New York, with a degree in business administration and a member of the HK Certified Public Accountants and HK Institute of Directors, she has many years of experience in the finance and accountancy field.