Corporate Social Responsibility (CSR)
Our Commitments

With a view to provide the best for our next generation, we are totally committed to ethical and responsible business practices to benefit the welfare of community and environment. We believe long-term value creation depends on the sustainable development of our business and the communities in which we operate. Our commitment is to give back the society from what we have earned.

The Environment

Preserving our planet and sustainability forms a cornerstone to our business. Our research and development team keeps our environment in mind while designing products for customers. Vendors must comply with all local laws concerning environment protection, as well as our code of conduct to be earth-friendly. We work to minimize our impact on the environment we all share by reducing or preventing pollution, managing waste effectively, maximizing recycling initiative and integrating environmental considerations into our decisions.

We support programmes that provide resources and solutions to sustain long-term results. The Group has been actively participating in tree planting programmes in China. Over the past 6 years, we have been planting trees in an area of over 1800 acres in Heyang, Guangdong Province.

Our People

Manpower is regarded as one of the most valuable assets of the Group. In addition to a comprehensive insurance policy to protect our employees. We also offer a wide range of benefits and well-being programs which enable our staff and their family lead a quality life. We value contribution of our employee and thus long service are highly recognised and awarded in our company. We strive to create an environment where our team knows that they are valued.

We also aim to keep our employees motivated and engaged by encouraging them to maintain a healthy work-life balance. To promote team spirit and a sense of belonging to the company, we organise recreation activities every two months.

We recognise the importance of investing in our colleagues by providing a safe and rewarding working environment with a promising future. We have been fostering an environment that encourages and motivates employees to pursue continuing education and career challenges. We ensure this by tying their performance and achievement to different incentive programmes and career opportunities. Our staff are dedicated to serve the company as they and their family realize they are valued. Having staff who enjoy working with us helps creating a high-performing business that could weather all storms.

Our Vendors

King’s Flair International (Holding) Limited and our vendors are committed to conducting its business in accordance with a high standard of business ethics and in compliance with all applicable laws. Our Code of Vendor Conducts sets forth certain basic requirements that all King’s Flair’s vendors and their subcontractors—domestic and foreign—must satisfy as a condition of business with us. We strike to create this safe production environment so that our customers are confident in working with us. It also helps establish a stable working environment which is ideal to employees. We strongly believe that low staff turnover among the Vendors favours a stable production capability with our skillful and experienced teams.


The Group is actively committed to a wide variety of charity work. We are proud to be a long-term supporter of Chi Heng Foundation, providing various resources they needed.

Building and running school China is another key charity programme initiated by us. Built in 2003, the school in city of Heyuan in Guangdong Province is offering education for over 100 local students. Our Chairman is now the Honorary Principal of the School.

Caring for the community is firmly embedded in our values and culture. We have been continuously supporting different local charity work. Every year, we participate in Walk for Millions held by the Community Chest of Hong Kong.


In recognition of our effort to strive for a good corporate citizenship, we are awarded the Caring Company Logo. We pledge to continue to act as a role model in volunteering, giving, as well as caring for employees and the environment.